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新东方在线大学生英语口语大赛第五届半决赛 付莉丽-优答产品推广策划

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Uda APP
Online Promotion Plan

By 付莉丽

1.Pertinence

2.Planing 3.Conclusion

1.Pertinence

A Mobile Internet Tooth

A Strong Sense Of Participation and Interaction 1.Pertinence

1.Pertinence

A nose for information

1.Planning

Incentive Mechanism
Beginning part Step: win credits by exercising /WEEK prize: QQ coins or online courses with 80%
probability lucky money if reached 90% accuracy share link,get lucky money

Duration: 3 months Goal: Publicity

1.Planning step:

Incentive Mechanism
Middle part

GET tactics for CET4&6

BE THE VIP !!!
Duration: 2 months Goal: Competitiveness

Incentive Mechanism
1.Planning
Later part:

COMMERCIALIZATION
Duration: Depends Goal: Mature

CONCLUSION

Attract

Keep

Develop

shoot the arrow at the target



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